Digital Marketing Audit launched for small businesses
Pampas Marketing has launched a new audit covering Digital Marketing, to compliment the recently launched Sales & Revenue Management Audit. However, this audit is available in 2 formats. The first is aimed at hotels, which is the area in which this consultancy specialises. The second is aimed at small businesses, such as those who are members of Business in Berkshire. The audit covers issues such as:
  • On-line reputation management
    Social media strategies and activities
    SEO and PPC strategy and performance
    Website objectives, measurements, technical set-up for SEO & technical set up for mobile access
    ‘News’ distribution
    Database building and management
    Emailing targets, strategies, objectives and achievements
    ‘Mobile’ marketing
    Interactive marketing
    Company image

    • Pamela Carvell, owner of Pampas, explained why she had launched a Digital Marketing Audit aimed at small businesses. “It is tough for small businesses to keep up to date with the latest technology available to them to market their businesses. In fact many small businesses even struggle to develop the right marketing strategy and imagery in the first place. An owner may go on a training course, but then gets back to the business and doesn’t know how or where to start with what they have learned. Sadly that often means that nothing happens! Where an audit is different is that I will assess the positioning, products, pricing, strategy and target market of the business: review their current marketing and then produce a step-by-step action plan of what needs to be done in the next year. This method essentially demystifies digital marketing by giving the business owner easy actions to implement. Of course, some may need the help of experts to implement, but at least the business owner will know exactly what they need to brief in.”.

    For more information contact Pamela Carvell on 01202 708833 or pampasmark@aol.com