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Hotel Marketing
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 Marketing hotels is far more exciting than marketing other products! A marketing strategy and plan for a hotel will reflect it being so many different things to so many different people. A hotel is a wonderfully complex mix of products and services, that may take on a completely different air at weekends compared with weekdays. A hotel may be so many different things….
Add to that the fact that the web now plays such an important role in the research, selection and booking of hotels. And that some of the on-line agencies have larger turnover than many of the big chains, and better-known brand names and you have an exciting melting-pot of opportunities. The web is an amazing marketing tool for hotels in that it enables all hotels to compete globally and reach markets that they previously couldn’t have afforded to. It also enables a hotel to position itself in a niche market and reach that niche market cost-effectively e.g. clay-pigeon shooting weekends Marketing a hotel also has an element of excitement due to the ‘perishable’ nature of the product. Not in the way that fruit & veg are perishable, but in that if you don’t sell a room tonight, that revenue has gone for good, and you can’t sell the room twice the following night to makeup the lost revenue. Email Pamela Carvell now on pampasmark@aol.com to find out more. |
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