Marketing Planning
Pampas MarketingA marketing consultancy such as Pampas can turn your marketing strategy into a well-developed marketing plan, incorporating the right mix of components. This Marketing Plan then becomes the ‘bible’ that everyone works from when deciding where & how to spend the marketing budget. Having said that, our starting point would be the size of your marketing budget, as it is only a great marketing plan if you can afford to implement it!

The Marketing Plan, along with your Business Plan, should be at the heart of your business, helping you make the right decisions and spend your money in the right way. It is never wise to respond in an ad-hoc way to the promotions and advertising opportunities that will present themselves to you on an almost daily basis. You need to have a clear strategy and plan, identifying how best to reach your target market as often as possible and in the best ways possible. Your target market needs exposure to your message as many times as possible. Your marketing needs to be creative and there needs to be synergy between the different marketing activities.

A great Marketing Plan should not be a lengthy complicated document, but rather a well-thought-out, concise document clarifying the following:

  • market segments
  • demographics and psychographics for each segment
  • competitor analysis
  • SWOT analysis
  • strategy for each segment
  • creative theme for each segment
  • action plan per segment, showing timetable and budget

These actions will include a healthy mix of both traditional and digital marketing techniques.
We can then help you with the execution, if required, as we have an extensive network of copy-writers, designers, printers etc.

Email Pamela Carvell now on pampasmark@aol.com to find out more.