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Digital Marketing Audit
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It is very ambiguous as to where the responsibility for many components of digital marketing lie e.g. managing the on-line reputation – PR or Marketing?...Developing promotions for OTA’s – Sales, Marketing or Revenue Management?
Also, there are so many new skill –sets required and an ever-evolving array of new tools. A digital marketing audit helps you to assess what a hotel is or isn’t doing, and the extent to which they understand the opportunities available to them. This audit is one where the asking of the questions will in itself raise people’s awareness of what they could (and probably should) be doing. TOPICS On-line reputation management Social media strategies and activities SEO and PPC strategy and performance Website – objectives - measurements - technical set-up for SEO - technical set up for mobile access ‘News’ distribution Database building and management Emailing – targets, strategies, objectives and achievements ‘Mobile’ marketing – SMS, MMS, apps Interactive marketing ‘Brand’ imagery and standards ASSESSMENTS RECOMMENDED ACTIONS |
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