 |
            
|
 |
|
Sales & Marketing Audits
|
 Often the starting point of our relationship as a Marketing Consultancy with a hotel client, is when they ask us to conduct a Sales & Marketing Audit. Small and large hotels alike can get endless benefits for years to come from going through this process with us. And it only takes a matter of days. Thanks to our extensive experience and involvement in so many hotels, in so many market sectors, in so many different countries – never mind our experience in other industries – we are very shrewd, and very objective, at assessing the effectiveness of the Sales & Marketing Strategies and activities of a business.
We have launched 4 new hotel audits for 2011: MICE Audit Communications Audit Digital Marketing Audit Concorde Hotels & Resorts VP Sales & Marketing, Francoise Houdebine says ""I met Pamela shortly after I joined Concorde Hotels. She conducted Sales & Personnel Reviews in most of our European hotels, as well our key Regional Sales Offices. This enabled us to identify people with great potential and also what was needed in terms of structures and procedures much quicker, than we could have otherwise have done. Her detailed knowledge of Opera was a huge benefit. This totally objective input from an experienced Sales & Marketing professional helped us to achieve a rapid improvement in the performance of our hotels at that time." You can not underestimate the positive impact of an experienced professional consultant, from outside of your business, coming in and casting an objective eye over things. And the resultant recommendations and marketing action plan are likely to keep you very busy for months, if not years! This process can be as beneficial for a privately-owned 20 bedroom hotel with predominantly domestic business, as it can for a 500 bedroom chain hotel, with multi-national feeder markets. Email Pamela Carvell now on pampasmark@aol.com to find out more. |
|
|
