Marketing Strategy
Pampas MarketingGreat marketing starts with a clear and well-defined marketing strategy. As a Marketing Consultancy, strategic thinking is one of our strengths. Your marketing strategy emanates from the overall strategy of your business. Too often businesses jump from their business strategy straight to the execution of marketing promotions and the production of leaflets or a website. And then months or years later, wonder why they aren’t really working for them!

We can work with any kind of business, not just hotels & hospitality businesses, in helping them develop their marketing strategy. The kind of issues that we address as part of this process are as follows:


  • What is your vision? Is it to be the best-known hotel in your location? Or the most profitable? Or to receive a certain number and type of accolades? Etc etc…
  • What business are you really in? Are you a restaurant with rooms? Are you in the business of providing a fun / relaxing / luxurious / memorable experience? Etc etc…
  • What market sector are you operating in?
  • Who is your target market? Define the psychographics as well as the demographics.
  • Which are your geographical feeder markets?
  • Who are your competitors?
  • What are your USP’s?
  • Why would someone really choose to stay or dine with you, instead of another establishment (if you are a hotel)?
  • Do your product and services really meet the needs of your potential target market? How do you know this?
  • What sort of image do you want to portray to potential customers?

A well-defined and developed marketing strategy can benefit a business for many years, and in tough times can really focus your mind and give you a competitive edge.

Email Pamela Carvell now on pampasmark@aol.com to find out more.