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Pamela Carvell
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 Pamela has been passionate about Marketing since discovering it as part of her BSc Hons degree in Management Sciences, when studying at the University of Manchester Institute of Science & Technology (UMIST). She decided to do a dissertation in Marketing, choosing as her subject ‘The Marketing of Switzerland as a Tourist Destination to the British market’. Little did she know then, that she would spend much of her life working in international hotel marketing!
She worked for Unipart, DDB & Maritz before joining Holiday Inns and becoming Marketing Director EMEA. She started Pampas Marketing in 1991 and has undertaken major international projects for companies as diverse as InterContinental Hotels and EMI. In one year she conducted Sales & Marketing Audits in 35 5 star hotels across Europe. In a another year she did 50 overseas business trips in the year. More recently she undertook a 12 month contract to help establish the Folio Hotels brand in the UK. She was Industrial Fellow at the University of Surrey, on their Hospitality Management degree course for 2 years. She was a board member of the Football Licensing Authority (part of DCMS) for 6 years. She is a member of the IOD and CIM. She is long-standing Chairman of the Hotel Marketing Association. She is a Master Practitioner of Neuro Linguistic Programming. And is very proud of the fact that she received the last ever President’s Award from the Chartered Institute of Marketing, for her contribution to hotel marketing. Email Pamela Carvell now on pampasmark@aol.com to find out more. |
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